Marketing Management
At MITL Campus, we offer comprehensive Marketing Management programs designed to equip students with the strategic and analytical skills needed ...
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Marketing Management Studies
The Marketing Management program at MITL Campus is one of the most dynamic and career-oriented business programs in Sri Lanka. Established eight years ago, this course equips students with the strategic, analytical, and creative skills required to excel in modern marketing environments—both locally and internationally.
Known for academic excellence and practical relevance, MITL Campus has developed a Marketing Management curriculum that prepares learners to navigate today’s digital landscape, customer-focused strategies, and brand-driven industries.
With marketing roles evolving rapidly due to digital transformation and global competition, professionals with up-to-date marketing knowledge are increasingly in demand. MITL Campus distinguishes itself through its industry-aligned syllabus, experienced faculty, and strong academic partnerships.
The Department of Marketing at MITL Campus is committed to developing skilled professionals who can drive business growth, manage brand value, and lead market innovations in diverse sectors.
Main Features
- Building skills in consumer behavior, market research, branding, digital marketing, and communication.
- Offering practical training in marketing campaigns, advertising strategies, and public relations.
- Preparing learners for careers in retail, FMCG, services, media, tech, and e-commerce industries.
- Integrating theory with real-world marketing projects and case studies.
- Enhancing employability through internships, project work, and industry exposure.
What is the Target Audience?
- Students and professionals aiming for careers in marketing, branding, or sales.
- Entrepreneurs and small business owners looking to strengthen their market presence.
- Courses offered in English, with support in Sinhala and Tamil to ensure accessibility.
- Ideal for individuals transitioning from general business fields into specialized marketing roles.
- Delivered by industry-experienced marketers and marketing educators.
- Certification awarded by Azteca University in North America, providing international credibility and recognition.
Lesson Topics
- Introduction to Marketing – Fundamentals of marketing, functions, and market environments
- Consumer Behavior – Understanding customer needs, motivations, and buying patterns
- Market Research Basics – Data collection, analysis, and interpreting consumer insights
- Product and Brand Management – Developing and managing product portfolios and brand identities
- Advertising and Promotion – Creating effective advertising strategies and promotional campaigns
- Sales and Distribution – Sales techniques, channel management, and retail strategies
- Digital Marketing Essentials – SEO, email marketing, social media, and web analytics
- Public Relations and Corporate Communication – Managing brand reputation and stakeholder communication
- Marketing Ethics and Legal Aspects – Responsible advertising, data privacy, and consumer rights
- Practical Marketing Projects – Designing and presenting a marketing plan for real-world application
- Strategic Marketing Management – Market segmentation, targeting, positioning, and growth strategies
- Integrated Marketing Communications (IMC) – Coordinating advertising, PR, digital, and sales promotions
- E-commerce and Online Business – Running and marketing digital platforms and online stores
- Customer Relationship Management (CRM) – Building customer loyalty and managing databases
- Marketing Analytics and Metrics – Measuring campaign performance and using KPIs
- Branding and Identity Strategy – Developing brand equity and managing global brands
- Services Marketing – Marketing strategies for service industries (banking, hospitality, etc.)
- International Marketing – Understanding global markets, cultural factors, and export marketing
- Content Marketing and Social Media – Creating engaging content for platforms like Instagram, LinkedIn, YouTube
- Marketing Theories and Contemporary Practice – Evolution of marketing thought and current trends
- Advanced Consumer Psychology – Behavioral science in marketing and neuromarketing
- Product Innovation and Lifecycle Management – Idea generation, product development, and market entry
- Global Brand Strategy – Managing multi-national branding and localization challenges
- Big Data and Marketing Intelligence – Using large datasets to predict market trends and behavior
- Entrepreneurship and Marketing Innovation – Start-up marketing, MVPs, and go-to-market strategies
- Sustainability and Ethical Marketing – Green marketing and corporate social responsibility (CSR)
- Retail and Merchandising Management – Store layout, shopper behavior, and point-of-sale marketing
- Digital Marketing Strategy and Leadership – Integrating AI, automation, and influencer marketing
- Research Project and Internship – Final-year project involving fieldwork and a supervised internship in a marketing firm
Benefits of Studying Marketing Management
- Versatile Career Opportunities
Marketing opens doors in media, retail, consulting, tech, healthcare, and more. - Industry-Relevant Skills
Gain expertise in digital marketing, branding, and customer engagement. - Strategic Thinking and Creativity
Learn how to think analytically and creatively to solve business problems. - Entrepreneurial Edge
Ideal for individuals launching businesses or working in start-ups. - Global Market Readiness
Learn how to adapt campaigns for international audiences. - Professional Growth
Fast-track your way to leadership roles in sales, branding, or corporate marketing. - International Recognition
With Azteca University certification, graduates are equipped with a globally respected qualification.
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Course details
Lectures
9
Quizzes
2
Level
Advanced
